WHAT IS ITHRA?
Independent hobby retail is a business of thin margins, long hours, and hard-won community. Most of us learned it the hard way: one bad pre-order; one distributor policy change; one lease renewal at a time.
The Independent Tabletop Hobby Retailer Alliance exists so that nobody has to learn it alone. We're a member-led organisation of independent game stores who pool what we know, speak with one voice to the companies we depend on, and look out for the future of the hobby we all sell.
No chains. No corporate seats. Just stores.
OUR MISSION
EDUCATE
Practical business knowledge for store owners: margins, inventory, staffing, events, and everything the hobby doesn't teach you.
COMMUNICATE
Industry news, distributor notices, and a direct line to peers who've already solved the problem in front of you.
ADVOCATE
One voice representing independent retailers to distributors, publishers, partners, and policy makers.
ELEVATE
Raising the standard of independent hobby retail, for the health of your businesses and the experience of every customer who walks in.
MEMBER BENEFITS
Workshops, guides, and templates covering broad business topics like calculating your own sustainable pricing, stock control, event programming, hiring, and the numbers behind a healthy store.
Industry alerts, release calendars, distributor policy changes, and supply notices all in a single place, communicated as soon as possible.
Collective representation with distributors, publishers, industry bodies, and policy makers. Issues no single store could raise alone.
A private member community where owners trade real answers on real problems.
Connect with service providers for the industry with special offers and services only available for members.
HOW TO JOIN
1. Check you qualify. Independently owned, tabletop hobby focused, trading from a physical or established online storefront.
2. Apply. A short application about your store, your trading history, and what you're hoping to get from membership.
3. Review. We verify independent ownership. Usually a few working days.
4. Join in. Login credentials, community access, and an invitation to the next member call.
